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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Simulate a luxury showroom experience in a mobile-first Web environment that highlights the natural beauty of AKDO’s collections.

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Solution

We created a navigation framework that mirrors the relaxed discovery experience you find in AKDO’s actual showroom. We used this framework to simplify and organize a complex set of products, making it easy to browse and compare.

Service

Our designers worked closely with AKDO’s internal team to deliver a Web site backend that is quick and intuitive to maintain as they add and change collections. The launch of the site was timed to coincide with the opening of AKDO’s new Manhattan showroom.

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