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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Introduce the world to a innovative concept in wine: wine that helps dogs.

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Solution

We took a mobile-first approach to presenting the brand elements in a way that connected with consumers emotionally and strategically. Understanding consumer habits was the key to a successful launch for this site.

Service

The MillerSmith team helped evolve a brand, which was primarily geared to ward offline communication, to an online audience through the use of consumer generated content (CGC) — increasing engagement and boosting sales.