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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Revitalize a classic brand by creating a fresh, eye-opening Web experience.

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Solution

Applying our Responsive Build Kit, we developed a mobile responsive website showcasing Coast’s unique products and history while creating cross-brand efficiencies for their parent company, High Ridge Brands. Further, we created a photo-sharing social campaign designed to engage customers.

Service

We set out to give Coast customers a clean user experience on all devices but ended up delivering that and much more. Our team concepted, proposed, and executed on the idea for the #myeyeopener social campaign.

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