bb_logo

Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Reimagine the design for the Crown Royal website to embody the brand’s mantra: LIVE GENEROUSLY AND LIFE WILL TREAT YOU ROYALLY.

cr_mockup3
cr_mockup1

Solution

We created a clean design that allowed their new message to take center stage. The content of the site was streamlined to tell Crown Royal’s rich story, to share recipes for every occasion, and to celebrate real heroes who are living proof of the brand’s generosity message.

Service

As this was our second web design project for Crown Royal, our team worked closely to understand the evolution of the brand. The final design delivered an experience that honors the brand’s tradition while inspiring a spirit of generosity.

We are delighted to be a trusted partner of the Crown Royal brand as it continues to grow and evolve. You can view the 2015 design here.

cr_mockup2