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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Elevate the Web site design and user experience to showcase this leading luxury brand.

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Solution

We put the brand first, as we do with every project we undertake. For Crown Royal, this meant creating a smooth, luxurious experience that celebrates the brand’s heritage and highlights the beauty of each product.

Service

We worked seamlessly with multiple agencies in complimentary specialty areas to deliver exceptional results for the client. We adapted our processes to fit the needs of the overall project team.

When Crown Royal rolled out with a new brand platform in 2017, they asked us to design the new website. See the latest design here.

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