Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.


Introduce the leading, high-quality German cookware brand to the American market.



We invented the Fissler brand online for an American audience by creating
a mobile-responsive, ecommerce-driven website that is both visually and functionally appealing to U.S. customers. We carefully selected eye-catching product images and impactful language to grab attention and orient to the brand.


We partnered with Fissler’s U.S. brand sales agency, Lapine Inc. to ensure that the website seamlessly supported their efforts to penetrate the domestic cookware retail market.