Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Greg Voornas

Senior Copywriter

Although Greg learned his craft working at his dad’s agency starting at age 18, the bulk of his career was spent in the big-agency world. Greg has worked on both coasts — twice. Dailey & Associates, Ogilvy & Mather, Wells Rich Greene, Young & Rubicam, Bozell Worldwide, Foote Cone & Belding. It’s been quite a ride.

Greg has created print, TV, radio, direct, collateral and Web/interactive campaigns for a ton of great clients. From Honda, Mattel and Microsoft to Chase, Mazda, Toshiba and IBM.

Greg subscribes to Mr. Ogilvy’s long-held marketing wisdom that “You cannot bore people into buying your product.” Amen.