Ian has over 25 years of experience developing and delivering consumer focused branded products, programs and services across many industries.
He spent nearly 20 years with Kraft Foods Inc, in a series of senior sales, marketing and operations roles. Ian moved to the US in 2001 to lead the global digital marketing team, responsible for creating engaging digital experiences for all Kraft’s consumer brands.
Ian’s passion is integrating current and emerging technology trends with brand strategy. He has helped multiple brands manage the move from mass marketing to more targeted, relationship and social-based marketing programs.
Ian is a guest lecturer in digital marketing at the John F Welch College of Business at Sacred Heart University in Fairfield, CT and a director of Branded Reality Ltd, a UK based mobile marketing agency specializing in augmented reality applications.