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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Create a whole new look for the Salon Grafix brand, offering a content-rich experience that engages customers without overwhelming them.

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Solution

We rebranded Salon Grafix and launched their new “Play it Big!” brand on a mobile responsive Web platform. We customized a content management system where helpful articles, how-to videos, and product information can coexist. Now, Salon Grafix’s customers find what they need wherever they are – at home, in the store, or at the salon.

Service

Our team became an extension of Salon Grafix’s marketing team. We brainstormed content ideas, developed a social media campaign, and created a Web traffic report that helps Salon Grafix think strategically about its business.

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