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Introducing Bright Brief.

At MillerSmith we believe that the best design work is the solution to a problem. Therefore, the more well-defined a problem is, the better the creative will be. To help define creative problems, we place a lot of emphasis on the brief writing process. So much so, that we’ve developed an automated brief writing tool: Bright Brief. We doing some beta testing on this new tool. Give it a try.

Try Bright Brief Beta

Write a creative brief

Use the Bright Brief automated form to write the perfect creative brief.

Print your brief

Print and file your briefs for safe keeping.

Share your creative briefs

Quickly share your creative briefs with clients and colleagues.

Objective

Design a web experience that makes a complex variety of personal care products less complex.

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Solution

We organized the web interface so that White Rain’s products are easily findable on all devices. Applying our Responsive Build Kit, we built the site with backend efficiencies for parent company High Ridge Brands, while maintaining the unique qualities of this classic brand.

Service

Our design team wanted to ensure that the new site reflected White Rain’s heritage so they incorporated the silhouette shape from the package design into the web design. We believe it’s small touches like these that make the biggest difference.

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